New Year

I've been following politics for 20 years and I can't remember a time when anyone in the Republican orbit talked like this:

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But [Romney's] biggest problem is a failure of imagination. Market research is a snapshot of the past. With his data-set mentality, Romney has chosen to model himself on a version of Republicanism that is receding into memory. As Walter Mondale was the last gasp of the fading New Deal coalition, Romney has turned himself into the last gasp of the Reagan coalition.

That coalition had its day, but it is shrinking now. The Republican Party is more unpopular than at any point in the past 40 years. Democrats have a 50 to 36 party identification advantage, the widest in a generation. The general public prefers Democratic approaches on health care, corruption, the economy and Iraq by double-digit margins. Republicans’ losses have come across the board, but the G.O.P. has been hemorrhaging support among independent voters. Surveys from the Pew Research Center and The Washington Post, Kaiser Foundation and Harvard University show that independents are moving away from the G.O.P. on social issues, globalization and the roles of religion and government.

If any Republican candidate is going to win this year, he will have to offer a new brand of Republicanism. But Romney has tied himself to the old brand. He is unresponsive to the middle-class anxiety that Huckabee is tapping into. He has forsaken the trans-partisan candor that McCain represents. Romney, the cautious consultant, is pivoting to stress his corporate competence, and is rebranding himself as an Obama-esque change agent, but he will never make the sort of daring break that independent voters will demand if they are going to give the G.O.P. another look.

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Some Republicans were pretty dispirited in the waning days of the 1992 election as it was becoming clear that George H.W. Bush would lose; even a lot of the press during that summer and fall seemed to be calling for a new script. There was random talk of the problems the social conservative wing of the GOP posed for the Party, etc.

But this seems different.